IGTV can be used in both ways, either through its independent app or with an Instagram platform. The idea behind Instagram to link IGTV is to allow the users to create long-form high-quality videos. It is a great marketing tool for marketers, as they can reach more audiences and create high-engagement video content. No matter how attractive your image, visual video content will grab more audience sights. Captivating IGTV content will make your brand stand out from the crowded business and connect with a larger group audience.
If you are not using IGTV, then you are losing plenty of opportunities to market your business but don’t know how to start with?
Well, in this article, you will learn basic steps to kickstart your IGTV journey.
Begin With Your Own Channel
It is time to start with your own IGTV channel, and it’s an easy process. Just click the “browse” button on the Instagram platform. You can see IGTV pull up the menu; there will be a small gear button after the search bar. When you click that button, you will direct a new page to create your channel. Within a few clicks, your channel is ready to use. Now, your existing Instagram followers can access your IGTV video. So, you don’t need to grow your followers, Rather than pay attention to create engaging videos.
Create Video To Upload
As like, Instagram posts, you have to shoot or record video content to upload it. You don’t have any restrictions; you can upload a lot of videos to your profile. Posting frequent videos is important to hold the audience’s attention for a longer time. Try to create exciting and audience choices of kinds. It helps to gain more IGTV views and maximize your engagement rate.
If you’re looking forward to promoting your business or brands, then creating a series will be a perfect choice. You can come up with many series like YouTube and create a playlist. Ensure you cover different topics from all parts.
Don’t Forget To Edit Your Videos.
Your IGTV video must have at least 15 seconds in length. If you have more followers, then you can create a video for up to 1 hour. Always try to create short and crispy videos; lengthy videos may lose the audience’s attention. You need to maintain a ratio of 9:16 for your videos. Remember, your videos must have good quality; you can use tools to add extra attraction to your videos.
Try to optimize your video; you must add a proper title and description. In the description, part adds relevant hashtags, keywords that connect with your video content. This will give necessary information about your videos, like what kind of videos. Ensure your videos have captivating starts.
Engage With Your Audience
Once you start with your channel, try to connect with your audience to engage your channel more. Also, if someone comments on your videos, give them a proper reply. By responding to your audience, action will help you to build a good relationship with them.
Make use Of Metrics
Have a look at your IGTV insights. Checking engagement metrics will help you provide a clear view of how your content performs with your audience. With these useful data, you can improve your content strategies according to your audience’s interest.
Using the IGTV platform, you have more potential to engage with your existing followers to see your business from a different perspective. Through the IGTV platform, you have room to create engaging long-form videos. I hope this article will give you useful details to start your IGTV channel.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.